Facebook Marketplace Tips: How to Operate Like a Pro

by

Set Up Your Profile Properly

  • Make sure your Facebook profile is real and active — buyers trust profiles that look legit.
  • Use a clear profile photo and add some public posts to boost credibility.

2. Create Clear & Compelling Listings

  • Use bright, clean photos (natural lighting works best).
  • Include multiple angles of the product and close-ups of any flaws.
  • Write detailed descriptions:
    • What it is
    • Condition (new, like new, good, etc.)
    • Brand/model
    • Measurements or specs
    • Price & pickup location

3. Price It Right

  • Research similar items and price yours competitively.
  • If you’re open to negotiation, use terms like “OBO” (or best offer).
  • Price slightly higher than your bottom line to leave room for haggling.

4. Use the Right Keywords

  • Think about what people would search for and include those keywords in the title and description.
    • Example: Instead of “Sofa,” write “Grey IKEA Sectional Couch – Like New”

5. Boost Visibility

  • Cross-post to local buy & sell groups for more exposure.
  • Refresh your listing every few days if it hasn’t sold.
  • Add tags and choose the correct category to help Facebook show your item to the right people.

6. Communicate Clearly

  • Reply fast — Facebook often ranks listings higher if sellers are responsive.
  • Be polite and professional, even if buyers lowball you.
  • Confirm pickup details clearly: time, place, payment method.

7. Meet Safely

  • Meet in public places (many police stations have “safe zones”).
  • Avoid giving out your home address unless you’re comfortable and it’s necessary.
  • For high-value items, bring a friend or meet in a monitored area.

8. Accept Safe Payment Methods

  • Cash, Venmo, Cash App, or Zelle are common.
  • Be cautious with PayPal (use “Friends and Family” only if you trust the buyer).
  • Never ship without payment and avoid checks.

9. Avoid Scams

  • Watch out for overpayment scams, fake profiles, or requests to “verify” your identity.
  • Don’t click on weird links sent by “buyers.”
  • Trust your gut — if something feels off, pass on the deal.

10. Build a Reputation

  • If you sell frequently, stay consistent and honest — happy buyers may come back or refer others.
  • Consider creating a Facebook business page if you’re scaling up or want to appear more professional.

Leave a Comment